Collection and Use of Personal Information
Personal information is data that can be used to uniquely identify or contact a single person.
What personal information we collect
When you participate in an online survey or send an equipment inquiry to Sukup, we may collect a variety of information, including your name, mailing address, phone number, e-mail address, and contact preferences.
How we use your personal information
The personal information we collect allows us to keep you posted on the latest Sukup product announcements, software updates, and upcoming events. It also helps us to improve our services, content, and advertising.
We also use personal information to help us develop, deliver, and improve our products, services, content, and advertising.
From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies.
We may also use personal information to internal purposes such as auditing, data analysis, and research to improve Sukup products, services, and customer communications.
If you enter into a contest or promotional event we may use the information you provide to administer those programs.
Collection and Use of Non-Personal Information
We may also collect non-personal information - data in a form that does not permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following areas are examples of non-personal information that we collect and how we may use it:
We may collect information such as language, zip code, area code, location, and the time zone where a Sukup product is used so that we can better understand customer behavior and improve our products, services, and advertising.
Protection of Personal Information
Sukup takes precautions - including administrative, technical, and physical measures - to safeguard your personal information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction.
When you use Sukup products, services, or social networking service, the personal information you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to submit in these instances. For example, if you list your name and email address on a social networking site, that information is public. Please take care when using these features.
We do not knowingly collect personal information from children under 13. If we learn that we have collected the personal information of a child under 13 we will take steps to delete the information as soon as possible.
Last updated: September 23, 2010